Quick answer: The AI SEO basics are the same on every platform: let AI crawlers in, publish a sitemap, add structured data, and write pages that answer questions directly. What changes is where each setting lives. Pick your platform for the exact steps, or run the audit on any URL below.
What every platform needs
- Crawler accessNo robots.txt rule, security plugin, platform setting or CDN feature should block the search crawlers and user fetchers listed in the AI crawler directory.
- Indexing in Google and BingSubmit your sitemap to both. Bing matters more than most checklists admit, because several AI assistants rely on its index.
- Structured dataOrganization on the homepage, Article on posts, Product on product pages, and FAQPage only where the questions are visible on the page.
- Answer-first contentOpen each section with a direct one or two sentence answer, then give detail, numbers and examples.
- Clean metadataA descriptive title under 60 characters and a meta description between 120 and 160 characters on every page.
Why the same site can pass on one platform and fail on another
Hosted builders make different trade-offs. Some let you write robots.txt freely, some only expose switches, and at least one ships a setting that blocks known AI crawlers in a single click. Some add structured data for you, others add almost none. Two sites with identical content can look completely different to an AI crawler, and the fix for one is often a setting the other does not have. That is why each guide maps every audit finding to the exact place it is fixed on that platform.
Hosting and CDN layers add another variable. A site can pass every platform check and still be invisible because a firewall or bot protection feature challenges automated traffic. The audit reports when a page could not be fetched at all, which is the clearest sign of that problem.
Platforms at a glance
| Platform | Edit robots.txt | Auto sitemap | Custom schema |
|---|---|---|---|
| Shopify | Yes, robots.txt.liquid template | Yes | Theme code |
| WordPress | Yes, SEO plugin or root file | Yes | SEO plugin |
| Webflow | Yes, SEO settings | Yes, toggle | Custom code |
| Wix | Yes, robots.txt editor | Yes | Page SEO settings |
| Squarespace | No, crawler settings only | Yes | Code injection |
| Ghost | Yes, file in theme | Yes | Code injection |
